By: Morgan Smith
The year 2017 has been nothing but work, work, work, work, work for Robyn Rihanna Fenty. You honestly cannot scroll past anything these days in the fashion world without seeing her name or seeing her pictures. Rihanna knows how to stop paparazzi with her effortless street fashion style. She is currently creative director of Puma and has the Fenty Puma line for womenswear giving us a look at her taste in street style. This year we finally received what we had all been waiting for: Fenty Beauty. Yes, Rihanna even shook the beauty and cosmetics industry with her 40 foundation shades which was released in Sephora. Rihanna is well known in the fashion, makeup, music, and philanthropy industries.
In 2014, Puma named Rihanna the creative director for the women’s collections. Honestly, this was a great business move for Puma. Rihanna’s first release with the company was her Creeper Sneaker- which sold out in all colors within the first few hours of its release and sold out for the restock. Since getting Rihanna on board, Puma has witnessed an increase in sales and expects sales to continue to increase in the years to follow.
For this year, Fenty Puma continues with much success. Just in time for summer, she released her jelly sandal slides which had to be restocked several times GLOBALLY. Additionally, she had two shows this year: one for fall/winter ’17 in Paris, and the other for spring/summer ’18 in New York. The AW17 show, nicknamed “Fenty University” let off ‘back-to-school’ vibes as it featured collegiate styles- from varsity ribbed sweaters to letterman puffer jackets. Pieces came in many prep school colorways and patterns such as traditional mustard yellow and black stripes, tangerine orange and burgundy, and “as if” plaids. Rihanna perfectly executes her theme and offers incite into her high school years. From this collection, she had 6 pieces that completely sold out. As for her SS18 show in NYC, she had a X-Games/Motocross theme where the venue included motorcycle trails and dunes. Bathing suits, Anorak jackets, visors, and high neck bodycon jumpsuits came in vibrant neon pinks, tomato reds, blue violets, and mint greens. At the end of show, Rihanna herself rode around on the back of a motorcycle, waving to the crowd. Rihanna’s shows are always praised for being dynamic, daring, diverse, and remaining true to her knack for street style and sportswear. Miss Robyn Fenty can do no wrong in the eyes of fashion.
Speaking of her taste in street style, I would like to highlight some of Rihanna’s looks from 2017 that simply just cannot go unnoticed. Here are twelve looks from 2017 that Rihanna has snatched our edges:
(Left to right: Carnival look, Dior Dress, Vetements Boots, Dolce and Gabbana coat, Mary Goddard lilac dress)
(Left to right: Luar pinstripe dress, Dolce and Gabbana patchwork denim jacket, Matthew Adams Dolan oversized denim shirt, Prada, Junya Watanbe patchwork jeans, Fenty in Fenty Puma herself)
Rihanna slays every look from the streets to the red carpet. It is no wonder she received the CFDA’s Fashion Icon Award in 2014. As she was sparkling from head to toe in Swarovski crystals, she told the audience that “she can beat me, but she can’t beat my outfit.” Then, we realized that no one can beat Rihanna’s street style.
One of her biggest accomplishments this year was the success in sales for Fenty Beauty. Recently, it was named one of Time’s Best 2017 Inventions (She just keeps winning). Fenty Beauty is sold at Sephora and online at Sephora.com. Upon purchasing my foundation, a store associate told me the store had been busy nonstop since the release. The brand sold out almost immediately in physical Sephora stores and online. The darker shades of the Pro Filtr Foundation sold out very quickly as women of color had finally found their desired shades with such a great foundation. Rihanna’s success with Fenty Beauty like with Fenty Puma is owed to the use of diverse models and considering darker toned women in making the cosmetics. Women of color struggle with finding their right shades for foundations and other cosmetic products, leaving them to settle for a certain shade or mixing others to create their desired shade. Rihanna used women of color in different skin tones in her beauty campaign to emphasize the shade range of the foundation; models included Slick Woods and Duckie Thot. In addition to being one of Time’s Best 2017 Inventions, Fenty Beauty was also rewarded with Innovator of the Year, Best Foundation, and Best Beauty Campaign by Refinery29’s Beauty Innovator Awards.
Rihanna was also awarded with the Harvard Foundation Humanitarian of the Year award this year; she has her own organization called the Clara Lionel Foundation (after her grandparents) and launched a global scholarship program through the foundation to help young girls receive proper education. Not to mention, her track “Love on the Brain” peaked on the Billboard 100 as #5 this year; the track is from her 2016 album, “Anti”. 2016…a whole year later and your album is still peaking on the Billboard 100 in the top 10…execution 10/10.
This year in Rihanna, we have received countless inspirational looks, two well executed shows, and a very much anticipated beauty line that exceeded everyone’s expectations. I would say this was a great year for Rihanna and, honestly, for us to have been blessed with these products and looks. To sum up this year in Rihanna: wig snatched.