Women-run fashion brands to look out for in 2018

By: Morgan Smith

I am going to introduce you to some popular, stylish, and women-operated brands that I have been introduced to through social media. I feel like they are going to take over 2018 and you should definitely look out for what they have in store for the year ahead! 2018 is about to be the year of the female fashion, stay tuned:

Legendary Rootz

Category: everyday streetwear, accessories

Owner: Raven Gibson

Additional info: Clothing and accessories are for women, men, and children who want to show their pride in their African American culture and roots; features catchy sayings such as “stay woke” and “black & bougie.” Ships worldwide, and they do giveaways on Twitter regularly, so I would definitely follow them and stay posted in order to get some new gear, Black queens!

Site: legendaryrootz.com

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TheRichEra

Category: everyday wear, lounge wear

Owner: Kiera Richburg

Additional info: She makes her apparel by hand in trendy styles such as two piece sets and bodysuits in various fabric choices such as velvet and metallic.

Site: therichera.com

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We Are Unapologetic

Category: lingerie, loungewear, swimwear

Owner: Chelyna Gaskin

Additional info: The brand began in 2016 with the mission to, “Cater to all body types and genders” and making sure their customers fully get to express themselves through their clothing and not conform to society’s expectations.  

Site: we-are-unapologetic.com

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Pish Posh Apparel

Category: streetwear (customs)

Owner: Emani Harris

Additional info: Harris takes ordinary streetwear items and adds her own artistic touch to them with hand-painted and original designs by the NCA&T native, herself.

Site: pishposhapparel.com

Twitter/Instagram: thepishposhgirl

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7:77

What she has/category: From the lips of the owner herself, “I know everyone says this, but my brand is a variety of everything. So, it cannot be defined to one specific category. One day it’ll be street/stylish, the next it’ll be chic and cute, and other days sexy or tomboyish. I go off of one simple idea, sketch it out and see what way I can twist it to add my own dash of diversity/sense of taste to it.”

Owner: Eliza Erica Thompson

Additional info: Besides her literally being my life’s inspiration, she is located in Richmond, Virginia. The brand site currently under construction, but it will be back and running this year so stay tuned! 

Twitter: @namebrand777

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To finish with a quote (well, a tweet) from Princess Aurum, co-owner of Pink Plastic Babe:

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